Reach Kiwi Online Shoppers At Home
Advantages of placing your collateral within the boxes of leading online retailers in NZ:
- Perfect target audience, since you target kiwis who just shopped online with their credit cards, Paypal accounts, etc...
- Positive moment for kiwis to view your collateral, when they open their online deliveries (Christmas present effect)...
- Brand strengthening by aligning yourself with other leading retailers...
- Full conversion metrics, if you use dedicated landingpages and offer codes on your flyers...
- New channel with a surprise effect, when shoppers find that "little extra" in their boxes.
- CPMs start at $79 with a success-based conversion element, which adds a CPO of 20% of your Average Order Value to each order we generate for you.
Most creatives come in a DL size and mostly include online offers or codes for a $10-15 discount that can be redeemed online.
Sometimes food retailers or other subscription business offer $50-$100 vouchers that get printed with unique codes on plastic cards attached to a cardboard flyer.
Your parcels represent a great way for advertisers to reach high income online shoppers with samples e.g. shampoos, razors, perfume, make-up, pet food or snacks.
Pamphlets or sometimes even catalogues are the classical collateral and could be placed within your eCommerce parcels as well.