Reach Kiwi Online Shoppers At Home
Advantages of placing your collateral within boxes
of leading online retailers in NZ
- Perfect target audience, since you target kiwis who just shopped online with their credit cards, Paypal accounts, etc...
- Positive moment for kiwis to view your collateral, when they open their online deliveries (Christmas present effect)...
- Brand strengthening by aligning yourself with other leading retailers...
- Full conversion metrics, if you use dedicated landingpages and offer codes on your flyers...
- New channel with a surprise effect, when shoppers find that "little extra" in their boxes.
- CPMs start at $79 with a success-based conversion element, which adds a CPO of 20% of your Average Order Value to each order we generate for you.
ParcelAd Options
FlyersMost creatives come in a DL size and mostly include online offers or codes for a $10-15 discount that can be redeemed online.
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Voucher CardsSometimes food retailers or other subscription business offer $50-$100 vouchers that get printed with unique codes on plastic cards attached to a cardboard flyer.
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SamplesYour parcels represent a great way for advertisers to reach high income online shoppers with samples e.g. shampoos, razors, perfume, make-up, pet food or snacks.
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PamphletsPamphlets or sometimes even catalogues are the classical collateral and could be placed within your eCommerce parcels as well.
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Leverage A Magic Moment To Present Your Brand
ParcelPush Pty Ltd has been operating one of Australia's largest retail networks for the distribution of parcel inserts that get placed directly into the ecommerce parcels reaching consumers in a very positive moment within their homes... when opening the box. This channel works really well for national advertisers such as media companies, subscription businesses, or non-competing online retailers. The online retailers that participate as distributors by placing the flyers or samples into their boxes as a small extra step in their pick&pack areas, receive a financial reimbursement from us, but also increase the perceived value of their deliveries and hence customer loyalty. A win win for all parties involved.